1. Who We Are
  2. Mission & Vision

Phalra Co., Ltd is a 100% Cambodian owned company specializing in motorcycle, retail and shipping. The company is established and owned by Mr. Pok Phalra, who has experience over 20 years of Motorcycle Business.

Started in 1993, the company acted as a small-scale importer and dealer of motorcycle business. Through understanding customers’ needs, hardworking, competitive pricing and excellent customer service, the company has become the Cambodia’s leading retail enterprise in motorcycle and motorcycle relating products.


Phalra Co., Ltd firstly opened its motorcycle business in 1993. Back to those early days, the company is known as Pok Phalra Motorcycle Shop (PPMS). PPMS opened its motorcycle business as a multi franchise motorcycle store on Sihanouk Boulevard. Through significant development and success of PPMS, in 1997, Mr. Pok Phalra decided to open his second shop specializing in big motorcycle, known as Japan Motorcycle Shop, on the same street. The company then started importing and retailing Japanese big motorcycle from Japan.

In 2005, after seeing a big demand of luxurious motorcycle including European and USA brands, Mr. Pok Phalra has enlargeed his trading business to USA and European countries. In the same year, he also opened his third shop, known as Best Bike Shop, to provide all these luxurious motorcycles. Recently, the company has also gotten license from KOMINE and ARAI Company to provide KOMINE safety riding gear products and ARAI helmets in Best Bike Shop.

In 2009, in order to facilitate in importing motorcycle from USA, the company opened its subsidiary, namely JM Cycles Shipping LLC, in USA. This subsidiary serves as a collecting and shipping company in USA in order to provide the motorcycles to the retail outlets in Cambodia.

In 2011, to expand our business, the company opened another shop, called Moto Star, to provide second hand under bone motorcycle and scooter for low class and middle class customers.
At the end of this 2014, the company will open the new headquarter and the biggest motorcycle store in Cambodia right in the middle of Phnom Penh City.

VISION

Our vision is to earn local and foreign admiration and respect as the most trusted name in the realm of motorcycle supplier and motorcycle servicing, and to create an excellent network among our partners, stakeholders, alliances, clients and employees.

MISSION

Phalra Co., Ltd is deeply committed to provide high quality motorcycles through a friendly shop environment and to keep customers long term good relationship by providing them excellent maintaining and repairing service.

Top

About Us

Phalra Co., Ltd is a 100% Cambodian owned company specializing in motorcycle, retail and shipping. The company is established and owned by Mr. Pok Phalra, who has experience over 20 years of Motorcycle Business.
Read more...

Address

No. 30 Russian Boulevard
Sangkat Phsar Depo 3
Khan Toul Kork, Phnom Penh
Cambodia
Phone: +855 (0)23 988 067/8
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.